Cookies on the site: how they work and why they are needed

Cookies on websites are small text files that are sent to the user's computer when they visit a particular web resource. They are created and stored by the user's browser, and then sent back to the server on each subsequent request.

The main purpose of using cookies on the site is to provide the most personalized and convenient user experience for each visitor. Cookies can remember user preferences such as language, font, location or page display settings. This allows the site to restore these settings each time the user returns to the site, greatly improving usability and reducing the need to re-enter the same settings.

In addition, cookies are able to track and remember user actions on the site. They allow you to analyze your browsing history and provide more relevant information and recommendations. For example, if a site visitor regularly browses products in the sportswear category, cookies can save him from having to select that category again each time by showing it automatically.

Cookies are also widely used to track site usage statistics and user behavior. They can help analyze the popularity of certain pages, optimize the site and improve its functionality.

It is important to note that cookies are not capable of remembering user personal information such as names, addresses or passwords. They only work with certain data that relates to site usage and settings.To ensure user security and privacy, websites should record their use of cookies and provide visitors with control over their cookie settings. Users can independently choose whether to allow or block the use of cookies on websites, depending on their preferences and the level of privacy they desire.

As a result, the use of cookies on a website is a powerful tool that allows you to interact with users in a more personalized and effective manner. It helps create a more convenient and attractive user experience and make your stay on the site as comfortable as possible.